We turned a wellness show into a conversion engine.
Longevity Passport is an activation in a box. It turns passive foot traffic into measurable engagement: assessments, QR journeys, automated follow-ups and sponsor ROI reporting, built on 2026 results and ready for The Wellness Show 2027.
- People don't just scan. They complete the journey.
- Sponsors get proof, not vibes.
- You get follow-up momentum after the event ends.
Back for The Wellness Show, January 30 to 31, 2027, at Vancouver Convention Centre East. Built on verified 2026 results.
159
Registered in 2026
84%
Took action
886
Verified check-ins
8
Tracked partners
This is what happens when wellness becomes a game with real outcomes.
Verified 2026 results
Proof from The Wellness Show
Two days of Test, Talk, Play in Vancouver.
- 159
- Registered
- 134
- Took action
- 886
- Verified check-ins
- 6.6
- Actions per active person
- 64
- Gold or Platinum
- 8
- Tracked partners
2026 Passport attendees
84% of registered attendees
Tests, challenges and partner stops
Repeat engagement across the zone
40% of registered attendees
In the 2026 Passport data
Verified 2026 Passport data, January 31 to February 1. Based on 159 registered attendees.
Directional, not diagnostic. Event Edition scores are not a medical diagnosis.
"Movement is medicine."
- Hippocrates
Why people actually participate
Personal, not passive
Quick assessments give people an instant result worth talking about.
Guided journey
QR progression, tiers and a leaderboard turn it into a game people want to finish.
Proof that sells
Sponsor ROI reporting and follow-up that actually converts.
Partner Wins
"70+ bookings reported."
"Both Aaron and I had a blast and had some very good conversations throughout both days. Partners complemented each other well, making it easy to cross-refer visitors between booths."
· Tyler Mertens, DEXA Vancouver
"60+ bookings reported."
"It felt like a great collaboration and community. The energy and vibe were awesome all around."
· Dr. Trester, West 1st Chiropractic
"15 panels reported."
"It was an incredible weekend of great energy and connection. We'll be joining you in your vision for the next show."
· Brittany Steel, Molecular You
These outcomes were reported by partners after the 2026 show. They are separate from verified Passport data, not unique attendee counts or guaranteed future results.
"Small tests. Big insights. Real change."
How It Works
Scan + Start
QR check-in
Complete fast assessments
6 quick stations
Unlock insights
Longevity Score Event Edition + next steps
Follow-up that converts
Automated messages and tracked partner CTAs
Event Edition scores are directional and not a medical diagnosis.
We Levelled Up
What we improved since the pilot
Personalized scores unlock after profile completion, which means better data and a higher perceived value
Click tracking is live on sponsor CTAs, so intent is measurable
Sponsor follow-up summaries and email packs can be generated fast after the event
Next activations include a pre-event stress test and a concierge iPad fallback mode
"We build like we coach: test, refine, improve, repeat."
Bring this to your people
Starter
Engagement Core
Best for: events that want participation + buzz
Pro
Sponsor ROI + Follow-up
Best for: sponsor retention and upsells
Premium
Conversion System
Best for: corporate wellness and high-stakes sponsorships
"Your longevity journey starts with a single scan."
Want this at your next event?
We'll get your people moving, and give you proof it worked.
Or reach out directly:
info@crossfitbc.com