Our Story

    Your Longevity
    Passport Guides.

    Know where you are. Own where you're going.

    Our mission

    Real clarity on your health today.

    Your Longevity Passport starts with knowing where you stand today, so you can chart a clear path to where you want to be. Hands-on tests, expert guidance, and a plan you can act on the moment you leave the show floor.

    We're coaches and facilitators, bringing together wellness technology, expert practitioners, and a community that shows up for each other. No passive learning. Real engagement, real movement.

    Who's behind the Zone

    Active Living Zone, a MERGE Fitness property.

    The Active Living Zone is run by Active Living Zone, a MERGE Fitness property, led by Dai Manuel, known to his community as Coach Moose. We built this because we believe the best health decisions start with real data, not guesswork. Get tested, talk to someone who knows their stuff, then put it into practice. That's the whole idea.

    Community first

    Built by community builders.

    The Active Living Zone is powered by the same client-centric, community wellness hub model that has built thriving fitness communities across Canada

    15+
    Years Building Community
    10K+
    Lives Impacted
    100+
    Wellness Events
    1
    Mission: Help You Move Better
    The Manuel Family @ CrossFit BC

    Dai "Coach Moose" Manuel & Christie Manuel

    From building CrossFit BC into one of Western Canada's premier fitness communities, to launching Whole Life Fitness Manifesto for thousands worldwide, Dai and Christie have spent over 15 years building spaces where people connect, grow, and get stronger together.

    The Active Living Zone carries that same approach onto the show floor: client-first, hands-on, no fluff. Real connections. Real coaching. Real results.

    What you'll experience

    Wellness you can touch.

    Live Demos & Experiences

    Hands-on longevity tests, movement challenges, and partner activations you won't find anywhere else

    Simple, Smart Tech

    Your Longevity Passport tracks every check-in, scores your results, and points you to your next step in real time

    Real Connections

    Meet the trainers, practitioners, and wellness innovators behind every booth. They're your guides, not just exhibitors

    Meet our partners

    Your guides on the Passport.

    Each partner brings exclusive experiences, demos, and insights you can engage with hands-on

    Wellness innovators

    Meet your guides.

    Trainers, practitioners, and performance coaches ready to share expert insights you can apply the moment you leave

    Cam Friesen

    HYROX Pro Athlete & Coach

    Laura McLoone

    Wellness Professional

    Stephen Tyler

    Director of Coaching, CFBC

    Dai Manuel

    TEDx Speaker & Lifestyle Mentor

    Sarah Pennington

    CrossFit Coach, Living Legends

    Tommy Europe

    Former CFL All-Star & High-Performance Coach

    Mitch Hermansen

    Director, Movember Canada

    Spencer Coppin

    Functional Medicine Practitioner

    Test, Talk, Play

    Start your wellness journey.

    Open your Longevity Passport at The Wellness Show, January 30 to 31, 2027.